They started to insert keywords which were totally irrelevant to what the page really contains, just because those keywords were trending and would bring lots of viewers. You can guess what happened next.Īs the search industry grew more popular, and therefore more commercial, website owners manipulated the tool. Meta keywords allowed website owners to “directly command” the search engine to rank their articles based on whatever they inserted as meta keywords. You know when people say that we are all born innocent and straightforward, and as we grow older we become complicated and deceiving? To a great extent, this is what happened to web searching. Where Did it go Wrong?īack in the days when web searching was still a new industry, meta keywords used to be valuable to better SEO results. Many websites in the past have exploited this tactic of SEO, which you will find out more about blow.
Check my sites social media meta code#
You can find this information if you right-click anywhere on any webpage, then click “view source code.” So in brief, meta keywords are a list of keywords that you insert in the code of your page to tell the search engine what your content tackles. Meta keywords give instructions to the search engine to rank your website based on the keywords you have added.
They are only visible in the code (HTML) of a webpage, and they exist only to be read by machines, i.e. Obviously, they do not target readers or even humans. Unlike primary keywords, for example, meta keywords do not appear on the web page’s content. The reason they are called “metadata” tags is that they are data about the data on your page. Thanks to Twitter and other social media platforms, most people are familiar with tags. Meta keywords are a type of metadata tags which reflect what your content is about.
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